Timeshare shark Peter Utal (above) has fallen foul of the advertising watchdogs again.

His holiday club, "Club Class", is the main sponsor of International Timeshare Refund Action which ran this ad: "Unhappy timeshare owners? Have your maintenance fees risen again this year? Are you having problems getting a fair exchange? If so, you can join our no win, no fee refund claim."

But half of those who went to meet ITRA ended up spending thousands of pounds to join Club Class.

The Advertising Standards Authority accepted there was a "genuine" plan to bring a legal case but said the "misleading" advert "had also been designed to sell another product".

Two years ago, an ad for Utal's timeshare resale outfit ETOO was banned after the ASA found "the vast majority of clients were unlikely to be able to sell their timeshare or points, as claimed"

One of Costa conman Garry Leigh's last acts before he died in a cycling accident this summer was to moan that our warning about his latest outfit was "misleading ­conjecture".

This week, the Office of Fair Trading has announced that it is taking three firms within Leigh's timeshare empire to court for - oh, just fancy that - "misleading" their customers.
Desperate timeshare owners stung by ­rocketing fees were lured into ­presentations by ­Incentive Leisure Group, Personal Travel Group and Geo Demographic Market Research Ltd, AKA the Direct Marketing ­Partnership Group Ltd, where they believed they could get shot of their contracted weeks.

But they were instead sold "very expensive" holiday club ­memberships and some were also invited to join "what appears to be a pyramid scheme", said the OFT.

The watchdog believes Leigh's firms "engaged in aggressive and misleading sales techniques".

It also said that they denied their clients the right to cancel.

Leigh's sidekicks, including Keith Barker (below) and Kimberley Bambroffe (above, with Garry), face similar action.

We understand that all those involved have denied the claims.